Thursday, May 14, 2020

How Books Can Improve Reading Experience, And Should We...

Books have been around for a substantial amount of time, but new technology now provides an advanced type of book called the ebook. The ebook does everything a normal book does, except instead of the words being on paper the words are on a digital screen. The e-reader does have other capabilities than just being a book, it can download other useful apps that can help you through your day. The question is are these other capabilities hurting or helping the reading experience, and should we trade our paper books for ebooks. Comprehension and connection, durability, and health benefits are reasons to keep your traditional books. Better comprehension is done when reading traditional books instead of electronic books. â€Å" A new study in Europe†¦show more content†¦A book review would be better because you would have had a greater comprehension of what the author was trying to portray. Better connection to a text is done with traditional books instead of ebooks. â€Å"In this study, we found that paper readers did report higher on measures having to do with empathy and transportation and immersion, and narrative coherence, than iPad readers,† said Anne Mangen of Stavanger University in Norway, an author of the study, according to The Guardian.† (Bushak 6). Reading with a physical book gives a better experience of reading to the reader, and if ebook readers are not getting that full experience than reading could transform into more of a tasking activity instead of a joyful hobby. Being able to connect to the story makes for better book recommendations. Better book recommendations are ma de when you are able to connect to the story more because the books will either relate and touch you personally, or not which would help someone decide whether they enjoyed the book or not. â€Å"Mangen sees a relationship between reading comprehension and one’s ability to mentally reconstruct a text: â€Å". . . the fixity of text printed on paper supports a reader’s construction of the spatial representation of the text by providing unequivocal and fixed spatial cues for text memory and recall† (Tanner 6). In simpler terms Mangen views that being able to see if the text is one the right or left page, top or bottom of page, and any

Wednesday, May 6, 2020

Organizational Structure, Culture, And Theory Of A...

The purpose of this paper is to define and report, both, similarities and differences among three specific organizations. I will compare organizational structures, cultures, and theories between the specified healthcare organizations. I will then discuss challenges and opportunities for improvement. I will use these concepts to exemplify my learning process through prospective leadership plans, which could improve my healthcare organization. The organizational structure, culture, and theory of a corporation can directly influence a healthy work environment. The organizational structure defines the arrangement or setup of the specific team or work group. Huber (2005) defines the structure as the way in which labor is divided and coordinated throughout the organization. Organizational culture or environment can be defined as the system-wide conditions that directly affect a work setting. A healthy work environment is essential, as studies prove that a positive work place will direc tly contribute to better patient outcomes (Aiken et al., 2002). The organizational culture of a healthcare system will vary from one organization to the next. Culture is defined as a set of values, beliefs, goals, interests, or assumptions, which are directly linked to a specific environment or work place (Huber). Organizational theories are the specific management principles or approaches that guide the structure and management of any given organization (Sullivan Decker). 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Tuesday, May 5, 2020

Kfcs Marketing Strategy in India free essay sample

KFC IS synonymous with chicken. It has to be because chicken is its flagship product. The latest they have on offer is the marinated hot and crispy chicken that is crrrrisp and crunchy on the outside, and soft and juicy on the inside. It gives you a regular Pepsi with this at nothing more than just Rs. 39. But make no mistake, while this is a rage across the world, and in our very own Bangalore, KFC has made sure one other thing: it doesnt want to alienate the vegetarian community that gave birth to the vegetarian menu. It means you can be veg and yet be at KFC. KFC offers a wide range of vegetarian products such as the tangy, lip-smacking paneer tikka wrap n roll, the veg de-lite burger, and the veg crispy burger. There are munchies such as the crisp golden veg fingers and crunchy golden fries served with tangy sauces. We will write a custom essay sample on Kfcs Marketing Strategy in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you are veg and looking for a meal, you can combine the veg fingers with steaming, peppery rice and a spice curry. The mayonnaise and sauces dont have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFCs strength. KFCs vegetarian menu is almost exclusive to India and is the most extensive. Most countries either do not have a vegetarian menu, and some which do, have a burger at the most. Contrary to affecting chicken sales, the presence of a vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is essential as we grow the brand across the country, says Ms. Sharanita. While the vegetarian menu has a significant presence in India owing to the countrys distinct tastes, and therefore the need to localise, KFCs chicken products that are standardised are also modified in certain regards to suit local tastes. KFC officials say the zinger burger in any part of the world or original recipe chicken tastes the same as the chicken products are based on standard recipes. While this brand standard chicken may taste the same in New York or Bangalore, the sauce or topping is changed. The chicken strips are served with a local sauce or the sauce of the wrap is changed to local tastes. And as far as India is concerned Ms. Sharanita says: Making itself relevant to local palates, KFC launched the wrap as chicken and paneer tikka roll in India. The KFC menu strategy is to balance standardisation and localisation. The localisation works in two ways: to modify a standard chicken product with a different topping or sauce; and to have a vegetarian menu, where necessary, along with the flagship product, chicken. The localisation exercise is undertaken in every country. The U. S. nd European markets have a traditional KFC menu based on chicken burgers and wraps, while Asian markets like India have been more experimental and adventurous. Here, they have rice meals, wraps, and sides. The change is imperative as Asian tastes can be very different from Western ones, Ms. Sharanita observes, adding that KFC learnt very early the high demand for vegetarian products in India. KFC has taken care to maintain safeguards on the production of its non-vegetarian products in response to observations by People For Ethical Treatment of Animals that chicken were not being treated humanely by suppliers. The debate has been on for years now and animal rights activists have prompted companies to adopt stringent measures. Pankaj Batra, Director, Marketing, Indian Sub-Continent, Yum! Restaurants International, observes: KFC is committed to the well being and humane treatment of chickens. We require all our suppliers to follow welfare guidelines developed by Yum! Restaurants International, U. S. A. , with leading experts on their Animal Welfare Advisory Council. In India, we source chicken from Venkateshwara Hatcheries Limited (Venkys), which is one of the leading and respected organised players in the poultry farming business. They also supply chicken to several reputed hotel and restaurant chains in the country. We respect the Indian law and our guidelines completely adhere to them. Ms. Sharanita points out that while KFCs brand standard products are their strength throughout the world, KFC works around the core and gives consumers products with a familiar taste, especially important in a country like India that is home to such distinct and different food habits. KFCs challenge as Ms. Sharanita puts it, is to manage a brands market with the right degree of flexibility so as to be strong in different and varied product markets