What Should Altiuss Objectives Be What Essay Example for Free

What Should Altiuss Objectives Be What Essay What should Altius’s objectives be? What trade- off’s must it manage? With Altius staying just focussing with the manufacturing top of the line golf balls, their business would only continue to drop. Fortunately the brand value of Altuis was recognised and respected very much by many top notch golfers of the country, but this does not mean that they had a lot of profits. Focusing on the low price golf equipments, such as Elevate golf ball and changing the marketing strategy from targeting proficient golf equipments to low cost golf equipments and more fun oriented golf equipment for new golf players will enhance the profitability of Altius. This is because golf industry is vitalizing by the efforts of USGA, through the encouragement of new golf players to play golf with relaxed rules. Therefore, it is a good time to mark new players through widespread marketing of low cost and non-confirming golf balls, which enables new golf players to hit the ball perfectly. The new golf ball â€Å"Elevate† being sold below the 40% of its premium Victor TX brand, enables Altius Golf to capture a new generation of golf players. Other competitors were becoming very competitive; they were providing the best service to elite players and also were reaching the casual players with cheaper products, hence reaching more golfers than Altius. Maintaining the current strategy will make Atius obsolete pretty soon. In a business, trade off’s are quite common. You tend to be having a core competency at one aspect but not all, this does not mean you stick to the former. Hence Altius must enter the not so costly markets. This might mean that the 70% profits have to reduce by at least 10% and utilised in trade offs. This 10 % has to be used to reach the broader recreational market. Altius can very well get back to producing and being the producer of top quality balls. But on the long run they should create an impression which made them look concerned for the game as well as increasing, motivating players. Altius Golf’s balls are expensive as compared to competitor’s golf balls and new golf players are not willing to spend more on expensive golf equipments. Also there could be a possibility of creating a group for searching lost balls which were costlier when sold , repairing them and selling them as a low cost but high quality balls for the casual golfers. They could market this by bringing up the environmental aspects involved while using the materials used for making  the balls. Altius Golf’s competitors are moving with the industry trends and are trying to offer balls and other golf equipments which are easy to use and helps new golf users to hit the shot as they require, while Altius Golf is still offering equipments which are for professionals, although golf professionals value the equipments of Altius but the industry trend shows that recent recession period has decreased the number of professional golf players and new golf players are being encouraged to play golf.

Jurassic Park :: essays research papers

Jurassic Park, by Michael Crichton is an incredible book, which describes genetic engineering and the creation of an extinct species. Michael Crichton uses marvelous detail throughout the book. As great as the book is, it is not that appropriate for children who are 15 and under because of the gore, description, violence, and obscenities through out the story. Jurassic Park is a great book. Michael Crichton uses such descriptive detail, that you could picture everything that is going on like you are watching a movie. There is not one moment of boredom in the book. Every second something new is happening or another problem in the park occurs. These things make the book very hard to put down. Jurassic Park is a marvelous book with a great plot. Yet, later it becomes inappropriate for children. The first thing that makes Jurassic Park not appropriate for young children is that it is amazingly gory. Michael Crichton describes people and animals being killed in a very descriptive manner. When Dennis Nedry, the computer programmer, was on his way to the dock to deliver frozen dinosaurs embryos to another genetic engineering company, a concrete barrier was in his way. He got out of his car and started to run into the jungle. When he reached the jungle river, he heard a soft hooting cry. When he turned around, he saw a dilophasaur standing directly in front of him. Suddenly, the dilophasaur spit at him. The novel refers to this by saying, â€Å"Nedry†¦felt an excruciating pain in his eyes, stabbing like spikes in the back of his skull.† It then says, â€Å"Slowly the realization came to him. He was blind†¦Then there was a new searing pain like a fiery knife in his belly, and then Nedry stumbled†¦then there was a new pain on both sides of his head. The pain grew worse, and as he was lifted to his feet he knew the dinosaur had his head in its jaws, and the horror of that realization was followed by a final wish, that it would all be ended soon (p. 196).† This demonstrates the horrifying description in the book. Another gory scene was when Ed Regis was swallowed by the juvenile T-rex. The book describes this by saying, â€Å"Regis yelled, and the juvenile ducked his head, and Regis began to scream. No words just a high pitch scream. The scream cut off abruptly, and when the juvenile lifted his head, Grant saw ragged flesh in his jaws (page 216).

My Philosophy of Life Essay

Nowadays, in the XXIst century people are living life of the constant pursuit for money, successful career, what is making impression that only those values are important. Than they have to stop for a while and contemplate about their life goals, their life philosophy. This essay will present my philosophy of life. First of all, the most important thing for me is my family. According to my rules, they are always on the first place, and can count on me, just the same like I can count on them. I was raised by my parents to be a good man who tries to be always kind and helpful for the other people and live in harmony with commandments of my religion. The next thing about my philosophy of life is a proper attitude what means that I have a lot of faith in myself and I am taking challenges with believing in final success. Optimism is very important in man’s life and we cannot forget about it, because it helps in bearing up with difficulties. Having friends is also important; however, the point is to choose wisely and surround yourself with well-wishing and loyal people which won’t stab you in the back when you will need help. My philosophy of life tells that I always have to be myself and listen to my heart as much as I listen to my mind and to play along with the voice of my conscience. I believe, that man should develop himself, every time try to experience something new and always use an opportunity to increase his knowledge in order to be conscious and intelligent. Summing up, I am convinced that the best way to achieve happiness is to be loyal to your family and friends man who has optimistic view on future, as my philosophy of life says.

The Education Counseling Program At La Verne - 1172 Words

Perry, Attachment, and Brain Development Allison V. Alvizuri University of La Verne Before coming into the Educational Counseling program at La Verne, I had taken a few courses in child development and psychology, but never did I think about the trauma that could affect a child’s early development. I assumed that it was easier for a child at a younger age to forget about what they had experienced because they were too young to form an attachment, especially for infants; how could an infant know about forming emotional bonds and retain information that could impact him or her for the rest of his or her lives. I assumed that the time when children began to have profound experiences would be when they entered grade school and they would not remember any distress or trauma. Taking human development as one of my first courses in the program has really impacted me and how I will mold myself to be the best educational counselor for my students. All the information I receive, I take it like a sponge and apply it to my current job setting. This course has definitely b een an eye-opener and I have started to transition from being sympathetic to having empathy. I can now say that early trauma can happen as early as the child being in the womb. The child takes in everything that is going on around them like a sponge since gestational age. According to Newman Newman (2012), â€Å"strong emotional reactions in mothers— such as prolonged anxiety or depression— may influence theShow MoreRelatedMutual Aid Group : Depression2806 Words   |  12 Pagesindividuals affected by mental illness. There are a total of 73 locations of NAMI in California alone and over 1000 across US. Using this organization to start a new group I will be able to contact leaders of the San Bernardino, Claremont, Pomona, and La Verne Area to invest in my group. I believe that if I use NAMI to start my group I can initiate the group as a psychoeducational group and after the short-term session group ends, the group can continue as a long-term support group. Using NA MI organizationRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesmanagement and strategic marketing. It can also be used as a text in international marketing courses. Retailing, entrepreneurship, and ethics courses could use a number of these cases and their learning insights. It can certainly be used in training programs and even appeal to nonprofessionals who are looking for a good read about well-known firms and personalities. TEACHING AIDS As in previous editions, you will find a plethora of teaching aids and discussion material within and at the end of