Linguistics and Sociolinguistics Essay

It is dif? clique to see enough the elements of language, since it is so profoundly established in the entire of human conduct that it might be suspected that there is little in the utilitarian side of our cognizant conduct in which language doesn't have its impact. Sapir (1933) Language is an entangled business. In regular talk, we utilize the word ‘language’ from numerous points of view. It isn’t clear how ‘language’ ought to be de? ned or what the individual on the road thinks it really is! We talk about how phenomenally a child’s ‘language’ is growing yet how they make beguiling ‘grammar mistakes’, similar to me maden that rather than ‘I made that’. Here, language is a capacity that is blooming in the youngster. In any case, the word is utilized in a horde of various ways. For instance, individuals have solid perspectives about how delightful or how revolting the ‘language’ is of some district or nation or age gathering; how it sounds to the ear. Individuals state ‘I simply love Italian or an Irish pronunciation. ’ They frown or grin at youngster chat on TV. Here ‘language’ is being judged tastefully. On the other hand, we comment that you can’t truly welcome a culture without knowing the ‘language’, as when we learn French or Japanese hence. At that point students battle with rules for tenses like the antiquated make and imparfait or need to remember sexes and unpredictable action word conjugations, matters of punctuation which appear to be a million miles from cooking, ? lm, cutting edge or Zen Buddhism. ‘Language’ here compares with sentence structure. 1 Language and society Then, individuals relate the word ‘language’ to the statement of musings. They regularly state that they ‘can’t ? nd the words’ for their musings or express emotions. Or then again they are ‘hunting for the privilege words’. Then again, we state that language is a methods for correspondence. Legislators regularly blame the way that their message ‘just isn’t getting across’ in light of the fact that the media mutilates what they state. In dealings or connections, when correspondence comes up short, we state, ‘they just don’t talk the equivalent language’. In another sense, ‘language’ alludes to a school subject. It bodes well to state that ‘little Mary is behind in her English’, despite the fact that you’d never know it when you hear her visiting with her companions. ‘Language’ is being seen as a lot of aptitudes gained in school. We are educated to compose Standard English and spell effectively. Simultaneously, we utilize the term ‘language’ analogically, as an analogy. We discuss such things as ‘body language’, or the ‘languages’ of music, painting or move. It is genuinely evident that these different conventional employments of the word allude to various parts of language, and take alternate points of view on the kind of thing language is. Or then again, on the other hand, we have basically gathered under the heading of ‘language’ a scope of various wonders which are just in part identified with one another. So as to explain our considerations about language, let’s take a gander at a portion of the manners in which language is seen by etymologists. We would then be able to give an exact proclamation of the speci? cally sociolinguistic perspective on language, and complexity it to different perspectives on language expected in etymology legitimate. The essential point of all etymological grant is to decide the properties of regular language, the highlights it has which recognize it from any conceivable arti? cial language. This implies phonetics will be universalistic in its fundamental points. It will analyze singular characteristic dialects throughout developing a hypothesis of all inclusive sentence structure that clarifies why the entire arrangement of regular dialects are how they are. Characteristic dialects, English, French, etc, are in certainty the information for this hypothesis of regular language. Arti? cial dialects are of intrigue too since they can display certain properties any language has, however they likewise have highlights that can forcefully recognize them from any normally advanced language. Etymology and sociolinguistics 3 We will take a gander at some arti? cial dialects to show this. The language specialist Noam Chomsky, in his in? uential book Syntactic Structures (1957), utilized the accompanying dialects over the span of his contentions: (I) (ii) (iii) stomach muscle, aabb, aaabbb, . . . and all sentences of a similar sort. aa, bb, abba, baab, aaaa, bbbb, aabbaa, abbbba, . . . and all sentences of a similar sort. aa, bb, abab, baba, aaaa, bbbb, aabaab, abbabb, . . . and all sentences of a similar sort. For what reason would we need to call (I), (ii) or (iii) dialects? The appropriate response is that they have certain properties of any language. They have a jargon of images, for this situation two letters of the letter set ‘a’ and ‘b’. Likewise, they have a grammar. That is, every one of the dialects has speci? c rules for combining their images to create the sentences or strings of that language. On the off chance that the standard of punctuation isn't followed, at that point the string or sentence delivered isn't a sentence of that language. Think about the syntactic principles of the three dialects. In language (I) the standard is by all accounts that for each sentence, whatever the quantity of events of the ? rst image, an, it is promptly trailed by the very same number of events of the subsequent image, b. In language (ii), the standard is that, for each sentence, whatever the course of action of an and b in the ? rst half of that sentence, at that point that game plan is rehashed backward in the second 50% of a similar sentence. I’ll leave the peruser to work out the similarly straightforward sentence structure of language (iii). Note that the yield of the use of their particular syntactic principles to the images of these dialects is an in? nite set of strings which are individuals from the language forcefully recognizable from another in? nite set of strings which are not individuals from the language. In a nutshell, at that point, these arti? cial dialects have vocabularies and syntactic standards for consolidating their images. Furthermore, by observing the guidelines of their linguistic structure, an in? nite set of strings can be delivered. Normal dialects can likewise be considered along these lines. In this manner, English can be seen as a lot of strings. What's more, this in? nite set is created by the jargon and syntactic standards of English. On the off chance that etymologists can 4 Language and society build a gadget, a sentence structure, which can determine the linguistic strings of English and separate them from the blends of images which are not English, they have gone an extensive separation towards making unequivocal the syntactic properties of the language. What's more, if the kinds of decide in that sentence structure are additionally important for the punctuation of any normal language, at that point they may have found a portion of those all inclusive properties of language which it is the point of etymology to find. Chomsky, truth be told, utilized dialects (I), (ii) and (iii) to preclude a specific class of sentence structures as possibility for syntaxes of characteristic language. Obviously, these arti? cial dialects are likewise amazingly dissimilar to regular dialects. One truly recognizable contrast is that the images and strings don’t bear any connection to the world. They have no faculties or implications, yet are absolutely syntactic. The investigation of significance and how it relates images to the world is called semantics. There are other arti? cial dialects which have series of images which are significant. A model is math. Consider ‘2 + 2 = 4’ or ‘3 ? 3 = 9’. These formulae have a sentence structure and a semantics. What's more, they are valid, while ‘2 + 2 = 5’ is bogus. These are language-like properties. In any case, there is additionally something exceptionally not at all like common language, the language unexpectedly gained by youngsters, about these formulae. Nothing on the planet (we feel) would ever make ‘2 + 2 = 4’ bogus, as long as the images themselves don’t change their implications. The formulae have all the earmarks of being systematic or ‘always valid by de? nition’. Balance this with certain sentences from normal language: 1. 2. 3. 4. Arthur is taller than Brenda. Brenda is taller than Tom. Doreen is taller than Brenda. Tom is shorter than X? We can utilize these sentences to offer expressions which are valid or bogus, express our convictions that each sentence assigns a situation in the genuine world. These sentences are engineered, valid or bogus as per the realities. (Carefully, it isn’t the sentences which are valid or bogus, however the suggestions which they express. A ‘sentence’ may communicate various ‘propositions’. In any case, I will overlook the differentiation in this book. ) We can catch a Linguistics and sociolinguistics 5 sentence’s connection with the world by giving its reality conditions. These are exactly the potential universes †potential conditions of undertakings †in which it is valid. For instance, 1 is valid in universes where the individual assigned by ‘Arthur’ is an individual from the class of people who are ‘taller than the individual assigned by â€Å"Brenda† ’; else it is bogus. Likewise, in the event that ‘Doreen’ is additionally an individual from that class, at that point 3 would be valid, in any case bogus. Just on the off chance that we realize these fact conditions, would we be able to utilize the sentences to state what we ourselves accept. Or on the other hand comprehend what another person utilizing the sentence is professing to be the situation. Naturally, to realize truth conditions is a piece of the ‘meaning’ of the sentences. Be that as it may, sentences likewise identify with one another. For instance, in the event that 1 is valid, at that point Arthur is ‘bigger’ or ‘greater’ than Brenda concerning her ‘height’ or her ‘tallness’. Synonymy is one case of sense or semantic relations. Such semantic properties establish inferential connections between the

Personality Impact Paper Essay

All together for supervisors and representatives to adequately get along in the working environment they should initially figure out how to comprehend and value each other. The Journal of Adlerian Theory distributed an article talking about the different personalities’ styles in the working environment. The report expresses that having the option to perceive characters from â€Å"in laborers and directors is significant for the individuals who lead or oversee as others just as for the individuals who counsel or treat laborers and leaders† (page 2). The reason for this paper is to sum up Exhibit 2.5, 2.6, and 2.7 appraisals, it will likewise sum up my essential character angles, psychological capacities that I can apply to my working environment, and relieve any inadequacies. Display 2.5, 2.6, 2.7 Display 2.5 is an evaluation that gauges the extraversion or constructive affectivity of an individual. As per the content an individual, which is emphatically compelling, is â€Å"predisposed to encounter positive enthusiastic states and like themselves and the world around them† (page 43). Individuals, who are outgoing, will in general be progressively amiable and warm towards others. Display 2.6 is to quantify the neuroticism or negative affectivity. Adverse affectivity in the reading material is characterized as individuals inclinations to â€Å"experience negative passionate states, feel upset, and view themselves and their general surroundings negatively† (page 44). This is the specific inverse at positive affectivity. Individuals, who have high neuroticism, are bound to encounter more worry after some time and regularly have negative mind-sets at work/home. Show 2.7 is a proportion of appropriateness, principles, and receptiveness to encounters. The reading material clarifies appropriateness as people â€Å"who coexist well with others and the individuals who do not† (page 45). Individuals, who are pleasant, are truly affable, care for other people, and will in general be tender. An individual, who is honesty, is â€Å"careful, conscientious, and persevering† (page 45). Individuals, who score high in the region, are found toâ be exceptionally clean and sorted out, just as self-taught. Individuals, who are available to encounters, have â€Å"broad interests and are eager to take risks† (page 46). Rundown of My Testing Results In Exhibit 2.5 I scored high on positive affectivity. what's more, responded to the entirety of the inquiries with â€Å"true†. This outcome would show that I am a cheerful individual and perspectives my work and myself's general surroundings decidedly. My aftereffects of Exhibit 2.6 demonstrate a low degree of negative affectivity. I implies that occasionally he feels tense throughout the day due to the difficulties he has in front of myself at work and furthermore gets anxious every once in a while. This would again reaffirm the consequences of Exhibit 2.5 which I have an uplifting point of view. The aftereffects of Exhibit 2.7 demonstrated what I was at that point mindful of. I will in general be a pleasant individual who is available to encounters. I scored the least on scruples, suggesting that is can be fairly thoughtless. I have a solid character and a great deal of good qualities to offer as a pioneer. I did extremely charming and down to business. As a pioneer, this would be essential in the midst of boosting spirit and empowering others around myself. my view on things from a positive light too and will in general be liberal. Subjectively I am numerically cognizant, is additionally ready to utilize thinking, deductive capacities, and is perceptual. I scored the most minimal on good faith, which as a pioneer could imply that he is happy to face more challenges. End The reason for this paper was to sum up Exhibit 2.5, 2.6, and 2.7 appraisals, characterize My essential character angles, psychological capacities that he can apply to the working environment, and alleviate any deficiencies. Individuals everywhere throughout the world will in general work dependent on emotions and natural propensities they gained from their environmental factors. Having an away from of these sentiments and how it drives our individual characters can make fruitful business connections. References Jennifer M. George, Garth R. Jones (2012). Comprehension and Managing Organized Behavior. sixth Edition. Distributed by Prentice Hall Sperry, Len (1995). Singular Psychology. Character Styles in the Workplace, Volume 51 (Issue 4), pages 422.

From Rags to Riches A Financial History of the NFL

From Rags to Riches A Financial History of the NFL From Rags to Riches: A Financial History of the NFL From Rags to Riches: A Financial History of the NFLFrom a group of four rickety Midwestern football teams to a $14 billion-a-year financial juggernaut, The NFL has come a long way since it was founded in 1920.With the Super Bowl less than two weeks away, we thought it would be a good time to look back at the financial side of the NFL’s almost century-long history. Turns out that before they struck it big on TV, the National Football League was anything but a sure bet. The NFL’s early years saw financial instability and high turnover.If you had told the founders of the NFL that one day the league would be a financial juggernautraking in $14 billion a year and countingâ€"they’d have been surprised, to say the least. When the NFL was formed in 1920 in an auto showroom in Canton, Ohio, it was nothing more than four Ohio-based football teams banding together to make things a little easier for themselves.Those original four teams were the Akron Pros, the Canton Bulldogs, the Clevelan d Indians, and the Dayton Triangles. And when the American Professional Football Association (as it was then known) played its first season later that year, those four teams were joined by ten others, all of them based in the Midwest and almost all of them from small to mid-sized towns like Muncie and Rock Island.Only two of those teams are still with us today. The Decatur Staleys later moved to Chicago and became the Bears, while the Racine Cardinals eventually ended up in Arizona after long stops in Chicago and St. Louis. The Green Bay Packers joined the league in 1921. The following year, the league officially changed its name to the NFL.Those early years were rough going from a financial perspective. Making money from professional football games wasn’t exactly easy, and most of the teams had payrolls held together with spit and rubber bands. As such, teams dropped in and out of the league or outright folded with astonishing regularity. The NFL roster fluctuated year to year wi th a high of 22 teams; it wasn’t until 1936 that league roster saw zero turnover from the previous season.Moving east improved the NFL’s prospects, but baseball and college football  still ruled.After years of instability, the league decided to install some quality control. In 1927, they restricted their membership to twelve teams, all of whom were (relatively) financially stable. Not all of those franchises would survive, but the ones that replaced them were in larger, Eastern cities like Boston, New York, and New York. With the exception of Green Bay, the league’s small-town Midwestern origins were being left behind in favor of the bustling eastern seaboard.Green Bay, by the way, is actually a publicly owned non-profit corporation. Instead of a single owner, they issue “shares” in the team, which are owned by thousands upon thousands of loyal fans. If you’re wondering how they managed to stay in Green Bay all these years, that’s why. Not an Al Davis or Art Modell in sight. (Okay, league-wide revenue-sharing has also helped, but we haven’t gotten to that part yet.)This Eastern migration did help the early NFL draw in more revenue and gain more financial stability. Still, even as the league made slight gains throughout the 1930s, it still struggled, both financially and culturally.One of the biggest problems was the fact that it was completely overshadowed by the college game. Many college football stars saw joining the NFL as a step down from the game they’d played in school. And without high enough salaries to overcome those concerns, many of those same stars choose jobs in regular industries over playing football professionally.World War II saw many NFL players serve overseas, which meant that some teams temporarily merged until they returned. Once the war was over, the national economic boom of the 1950’s lifted the NFL’s prospects as well. Still, it remained a distant second (maybe even third or fourth) next to America’s real pasti me: baseball. As the 1960s dawned it seemed like the NFL was doomed to be a cultural and financial also-ran.The modern NFL is born, all thanks to one man (and millions of TV sets). Enter Pete Rozelle. When the NFL commissioner Bert Bell died in 1959 of a heart attack, the 33 -year-old Los Angeles Rams executive was elected commissioner early the following yearâ€"though only after a whopping 23 ballots. Rozelle understood one thing above all else: The future of football didn’t lie in gate receipts (i.e. money from ticket sales to live games). No, the future of the NFL lay in TV.This might seem like a “no duh” kind of revelation nowadays, but back then it was pretty revolutionary. It was something that the NFL’s main competition, the American Football League (AFL) understood as well. In 1960, the AFL negotiated a two-year contract with ABC worth under $2 million annually to broadcast its games.NFL owners, on the other hand, were skeptical. After all, tickets were their main so urce of revenue. How were they supposed to make money by broadcasting games on TV, which meant that people no longer had to buy tickets in order to see their favorite teams play? And besides, wouldn’t TV money end up turning the big-market teams like New York and Chicago into financial powerhouses, making it impossible for small-market teams like Green Bay to catch up?As it turns out, the AFL also had a slightly revolutionary solution to this problem: Taking the revenue from that TV contract and sharing it equally between all its teams. This promoted financial stability and gave every one of its teams a real chance to succeed. At the very least, it ensured that every team started the year with money in the bank. Revenue-sharing was such a good idea, in fact, that Rozelle wanted to steal it wholesale for the NFL.After the moving the NFL’s headquarters from the tiny Pennsylvania town of Bala-Cynwyd all the way to New York City’s Rockefeller Center, Rozelle set to work negotiatin g the NFL’s new TV deal. What he came away with was a two-year deal with CBS to broadcast every game of the NFL’s 1961 and 1962 seasons. The total price tag? $9.3 million  split evenly between the league’s 14 teams.Here’s what happened next: The CBS deal got blocked in court under the Sherman Anti-Trust Act. Undeterred, Rozelle started lobbying Congress and the Kennedy administration to get an exemption. After only three months, the Sports Broadcasting Act was passed and signed into law by Kennedy himself. The new law exempted professional football, baseball, basketball, and hockey leagues from antitrust regulations on their broadcast deals.In 1966, the NFL and the AFL announced a merger. While it would take until 1970 for the two leagues to fully combine their operations, some other changes would start immediately. Namely, The 1966 season would be the first one in which the winners of each league played each other for ultimate football supremacy. The name of this game would be … The Super Bowl.The modern NFL is so profitable, its teams might not need actual fans.Last season, the NFL brought in a staggering $8.1 billion in league-wide revenue; add in local revenue, and the total topped $14 billion. Most of that money comes from TV, although the league’s merchandising arm, NFL Propertiesâ€"another Pete Rozelle inventionâ€"has also been a massive moneymaker.In its earliest days, NFL teams struggled to make money. Many were lucky if they could get a couple hundred fans to show up to their game. Nowadays, the importance of TV revenue has made ticket sales something closer to an afterthought. So what if only a few hundred fans show up? When it comes to the Los Angeles Chargers, in fact, the league might accidentally be conducting an experiment to see whether a team can be profitable without any fans at all!To read more about the financial side of history, sports, and pop culture, check out these related posts and articles from OppLoans:The Secret Financ ial History of Voting10 Money Lessons From the Worst Contracts in NBA HistoryMoney at the Movies: Does Box Office Gold Mean a Best Picture Win?The 12 Worst Financial Scandals In HistoryDo you have a personal finance question youd like for us to answer? We want to hear from you! You can find us  on  Facebook  and  Twitter.Visit OppLoans on  YouTube  |  Facebook  |  Twitter  |  LinkedIN  |Instagram

American Genealogy - World War I Records and Resources

How Books Can Improve Reading Experience, And Should We...

Books have been around for a substantial amount of time, but new technology now provides an advanced type of book called the ebook. The ebook does everything a normal book does, except instead of the words being on paper the words are on a digital screen. The e-reader does have other capabilities than just being a book, it can download other useful apps that can help you through your day. The question is are these other capabilities hurting or helping the reading experience, and should we trade our paper books for ebooks. Comprehension and connection, durability, and health benefits are reasons to keep your traditional books. Better comprehension is done when reading traditional books instead of electronic books. â€Å" A new study in Europe†¦show more content†¦A book review would be better because you would have had a greater comprehension of what the author was trying to portray. Better connection to a text is done with traditional books instead of ebooks. â€Å"In this study, we found that paper readers did report higher on measures having to do with empathy and transportation and immersion, and narrative coherence, than iPad readers,† said Anne Mangen of Stavanger University in Norway, an author of the study, according to The Guardian.† (Bushak 6). Reading with a physical book gives a better experience of reading to the reader, and if ebook readers are not getting that full experience than reading could transform into more of a tasking activity instead of a joyful hobby. Being able to connect to the story makes for better book recommendations. Better book recommendations are ma de when you are able to connect to the story more because the books will either relate and touch you personally, or not which would help someone decide whether they enjoyed the book or not. â€Å"Mangen sees a relationship between reading comprehension and one’s ability to mentally reconstruct a text: â€Å". . . the fixity of text printed on paper supports a reader’s construction of the spatial representation of the text by providing unequivocal and fixed spatial cues for text memory and recall† (Tanner 6). In simpler terms Mangen views that being able to see if the text is one the right or left page, top or bottom of page, and any

Organizational Structure, Culture, And Theory Of A...

The purpose of this paper is to define and report, both, similarities and differences among three specific organizations. I will compare organizational structures, cultures, and theories between the specified healthcare organizations. I will then discuss challenges and opportunities for improvement. I will use these concepts to exemplify my learning process through prospective leadership plans, which could improve my healthcare organization. The organizational structure, culture, and theory of a corporation can directly influence a healthy work environment. The organizational structure defines the arrangement or setup of the specific team or work group. Huber (2005) defines the structure as the way in which labor is divided and coordinated throughout the organization. Organizational culture or environment can be defined as the system-wide conditions that directly affect a work setting. A healthy work environment is essential, as studies prove that a positive work place will direc tly contribute to better patient outcomes (Aiken et al., 2002). The organizational culture of a healthcare system will vary from one organization to the next. Culture is defined as a set of values, beliefs, goals, interests, or assumptions, which are directly linked to a specific environment or work place (Huber). Organizational theories are the specific management principles or approaches that guide the structure and management of any given organization (Sullivan Decker). 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Kfcs Marketing Strategy in India free essay sample

KFC IS synonymous with chicken. It has to be because chicken is its flagship product. The latest they have on offer is the marinated hot and crispy chicken that is crrrrisp and crunchy on the outside, and soft and juicy on the inside. It gives you a regular Pepsi with this at nothing more than just Rs. 39. But make no mistake, while this is a rage across the world, and in our very own Bangalore, KFC has made sure one other thing: it doesnt want to alienate the vegetarian community that gave birth to the vegetarian menu. It means you can be veg and yet be at KFC. KFC offers a wide range of vegetarian products such as the tangy, lip-smacking paneer tikka wrap n roll, the veg de-lite burger, and the veg crispy burger. There are munchies such as the crisp golden veg fingers and crunchy golden fries served with tangy sauces. We will write a custom essay sample on Kfcs Marketing Strategy in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you are veg and looking for a meal, you can combine the veg fingers with steaming, peppery rice and a spice curry. The mayonnaise and sauces dont have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFCs strength. KFCs vegetarian menu is almost exclusive to India and is the most extensive. Most countries either do not have a vegetarian menu, and some which do, have a burger at the most. Contrary to affecting chicken sales, the presence of a vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is essential as we grow the brand across the country, says Ms. Sharanita. While the vegetarian menu has a significant presence in India owing to the countrys distinct tastes, and therefore the need to localise, KFCs chicken products that are standardised are also modified in certain regards to suit local tastes. KFC officials say the zinger burger in any part of the world or original recipe chicken tastes the same as the chicken products are based on standard recipes. While this brand standard chicken may taste the same in New York or Bangalore, the sauce or topping is changed. The chicken strips are served with a local sauce or the sauce of the wrap is changed to local tastes. And as far as India is concerned Ms. Sharanita says: Making itself relevant to local palates, KFC launched the wrap as chicken and paneer tikka roll in India. The KFC menu strategy is to balance standardisation and localisation. The localisation works in two ways: to modify a standard chicken product with a different topping or sauce; and to have a vegetarian menu, where necessary, along with the flagship product, chicken. The localisation exercise is undertaken in every country. The U. S. nd European markets have a traditional KFC menu based on chicken burgers and wraps, while Asian markets like India have been more experimental and adventurous. Here, they have rice meals, wraps, and sides. The change is imperative as Asian tastes can be very different from Western ones, Ms. Sharanita observes, adding that KFC learnt very early the high demand for vegetarian products in India. KFC has taken care to maintain safeguards on the production of its non-vegetarian products in response to observations by People For Ethical Treatment of Animals that chicken were not being treated humanely by suppliers. The debate has been on for years now and animal rights activists have prompted companies to adopt stringent measures. Pankaj Batra, Director, Marketing, Indian Sub-Continent, Yum! Restaurants International, observes: KFC is committed to the well being and humane treatment of chickens. We require all our suppliers to follow welfare guidelines developed by Yum! Restaurants International, U. S. A. , with leading experts on their Animal Welfare Advisory Council. In India, we source chicken from Venkateshwara Hatcheries Limited (Venkys), which is one of the leading and respected organised players in the poultry farming business. They also supply chicken to several reputed hotel and restaurant chains in the country. We respect the Indian law and our guidelines completely adhere to them. Ms. Sharanita points out that while KFCs brand standard products are their strength throughout the world, KFC works around the core and gives consumers products with a familiar taste, especially important in a country like India that is home to such distinct and different food habits. KFCs challenge as Ms. Sharanita puts it, is to manage a brands market with the right degree of flexibility so as to be strong in different and varied product markets